UNESCO partners CBF project

• UNESCO has entered into partnership with a CBF project
• Gol do Brasil uses football to help vulnerable children
• The partnership was part-financed by the FIFA World Cup Legacy Fund

The FIFA World Cup Brazil 2014™ continues to bear fruit in its host country. Its Legacy Fund, indeed, has just aided the CBF’s Gol do Brasil social project entering into a partnership with UNESCO, a United Nations specialised agency which builds peace and eradicates poverty.

The CBF launched Gol do Brasil one year ago. It promotes citizenship and education to vulnerable children between the ages of six and 17. Gol do Brasil uses football, futsal and beach soccer to teach the ten life skills determined by the World Health Organisation (WHO): self-knowledge, interpersonal relationships, critical thinking, creative thinking, empathy, problem-solving, decision-making, emotion management, stress management and effective communication.

“We are very happy with this partnership, which will bring structural consistency to Gol do Brasil,” said Walter Feldman, the CBF’s secretary-general. “There are several very important social projects in the country, a we hope to raise the level of our initiatives with UNESCO’s participation.”

The FIFA World Cup Legacy Fund will provide, by its conclusion, $100 million to Brazil. Part of it was used to finance the partnership with UNESCO, with the Gol do Brasil project set to serve 18,000 youngsters by 2022.

“UNESCO – a specialised agency of the UN in education, science and culture – has had an important mission involving the construction of a peace culture since its creation in 1945,” said Marlova Noleto, a UNESCO director in Brazil. “In this sense, nothing is better than sport as an education influencer on values and peaceful resolution of conflict.

“We are very happy with this partnership that is starting. We believe that it will be a unique opportunity to assess the social impact of a programme as important as Gol do Brasil, which, as well as having unique characteristics, promotes social inclusion.”

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